Hello. I am a UI/UX designer with experience in editorial design, beauty, fashion, and consumer goods. I'm passionate about meeting user needs and enhancing products. Looking to
contribute my skills in the UX/UI design field.
EXPERIENCE
UX Designer (2023-Present)
Conducted extensive user research, usability testing, and wireframing to improve product usability and engagement. Developed responsive mobile and web designs using Figma, focusing on accessibility and intuitive navigation. Designed and iterated high-fidelity prototypes, integrating user feedback to enhance functionality and visual appeal.
Freelance Designer (2019-2023)
Led the design of a brand lookbook aligning with the rebranding strategy of TownePlace Suites, enhancing visual consistency and marketing appeal across digital and print platforms. Designed primary and secondary packaging for canned beverage products at F!ve Drinks while transitioning into a UX Design career.
L'Oréal (2016-2019)
Editorial/Digital Designer. Created marketing materials, digital ads, and sales collateral for Redken and Pureology, collaborating with cross-functional teams. Directed photo shoots for haircare and styling kits, ensuring brand consistency and visual storytelling. Optimized production processes, leading to cost savings and faster turnaround times which resulted in a promotion.
Carlisle Etcetera LLC (2010-2016)
Graphic designer. Designed lookbooks for Carlisle Etcetera which I optimized the content for customers. As a result, our sales force stayed with us. Directed color correcting and retouching of photos for look books as well as resource vendors for special projects.
Darden Studio (2009-2010)
Freelance typeface designer. Developed Sefir, a working typeface, while making finishing touches to the Corundum text typeface.
UX Designer (2023-Present)
Conducted extensive user research, usability testing, and wireframing to improve product usability and engagement. Developed responsive mobile and web designs using Figma, focusing on accessibility and intuitive navigation. Designed and iterated high-fidelity prototypes, integrating user feedback to enhance functionality and visual appeal.
Freelance Designer (2019-2023)
Led the design of a brand lookbook aligning with the rebranding strategy of TownePlace Suites, enhancing visual consistency and marketing appeal across digital and print platforms. Designed primary and secondary packaging for canned beverage products at F!ve Drinks while transitioning into a UX Design career.
L'Oréal (2016-2019)
Editorial/Digital Designer. Created marketing materials, digital ads, and sales collateral for Redken and Pureology, collaborating with cross-functional teams. Directed photo shoots for haircare and styling kits, ensuring brand consistency and visual storytelling. Optimized production processes, leading to cost savings and faster turnaround times which resulted in a promotion.
Carlisle Etcetera LLC (2010-2016)
Graphic designer. Designed lookbooks for Carlisle Etcetera which I optimized the content for customers. As a result, our sales force stayed with us. Directed color correcting and retouching of photos for look books as well as resource vendors for special projects.
Darden Studio (2009-2010)
Freelance typeface designer. Developed Sefir, a working typeface, while making finishing touches to the Corundum text typeface.
EDUCATION
BFA Communication Design
Pratt Institute, 2005
Google UX Design
Google Professional Certificate, 2024
Foundation Studies in Product Design
Central Saint Martins (London UK), 2002
Featured
Calendar Collections. Published by Art Power in Hong Kong. 2019.
BFA Communication Design
Pratt Institute, 2005
Google UX Design
Google Professional Certificate, 2024
Foundation Studies in Product Design
Central Saint Martins (London UK), 2002
Featured
Calendar Collections. Published by Art Power in Hong Kong. 2019.