Editorial Designer/ Print/ Digital Ads/ Sales/ Education Material
Worked with copywriters, creatives, photographers and marketing on successfully releasing Redken and Pureology. Improved production schedule and process which helped projects come in under-budget. Directed photo shoots for hair care, hair color, styling kits, and social posts.


Primary & secondary packaging. Worked on can labels, 4 can packs, and 10 can variety packs.


Worked remotely with client to create a lookbook that adhered to the rebranding guidelines of TownePlace Suites. Client provided on-location, mannequin, laydown photos, and copy.


Concept Design &
Typeface Development

Designed the typeface from scratch. It’s a marriage between a classical serif and a modern x-height typeface. Sefir is fully functional with a charm all of its own.

Ring Calendar Display

The ‘ring calendar’ displays time in motion, the way a tree tells us its age through a concentric ring structure. It is similar to nature’s design of time, where creation starts at a point and it expands outwards as time progresses. The result is time being displayed in an organic (natural) form rather than the linear (man-made) mode.

Featured in Calendar Collections, published by ArtPower in Hong Kong.