L’OREAL
Editorial Designer/ Print/ Digital Ads/ Sales/ Education Material
Worked with copywriters, creatives, photographers and marketing on successfully releasing Redken and Pureology. Improved production schedule and process which helped projects come in under-budget. Directed photo shoots for hair care, hair color, styling kits, and social posts.
![](https://freight.cargo.site/t/original/i/31362102e129606ffae8fcc012c51d030a218fcbe9140ef146d7897e689b36bd/Loreal-2_o.jpg)
![](https://freight.cargo.site/t/original/i/a996238d73fc95b13ed030c7e2e34ebf2553c08f20a8085ff29470aeea2f224a/Loreal-11_o.jpg)
![](https://freight.cargo.site/t/original/i/f591822978592c132316fbfbc995bb183c6e331ca3c7e2e70703f72bec867d3e/Loreal-8_o.jpg)
![](https://freight.cargo.site/t/original/i/d9f17e48cd5b448b9ee0c38399a73d9252bf2ab6665ea3ae21a88dcf6a1cc141/Loreal-6_o.jpg)
![](https://freight.cargo.site/t/original/i/229e80b729c3c0594f30e9e22ece367ba6a3a755e46751d8741e1128799a6387/Loreal-7_o.jpg)
![](https://freight.cargo.site/t/original/i/382e8b9b6c323020618e58f6ba2cbb03986f3777c808eee9f1483d83ce0aefd6/Loreal-3_o.jpg)
![](https://freight.cargo.site/t/original/i/cf56d2d2df5a0949d9540e7308b63c9f1e60db603c58f674cc06ce4950c86d42/Loreal-12_o.jpg)
F!VE DRINKS
Primary & secondary packaging. Worked on can labels, 4 can packs, and 10 can variety packs.
![](https://freight.cargo.site/t/original/i/5c5fd1e1cd968b22e54e1a803b78c1ae83af2a4ba5428643dee4de992d649059/FiveDrinksPortfolio-Master2_flat.jpeg)
![](https://freight.cargo.site/t/original/i/ba65eda1cedb385d76e855ed5e36fc6d78cba94f524f4537a974091549e0217f/FIVEDRINKS_4CANS_BOXES.jpeg)
![](https://freight.cargo.site/t/original/i/4d743fd3c7b941c4271c2a0015caa6c0c741501d0773a8a3836f120b1425e832/Margarita_can-1.jpeg)
![](https://freight.cargo.site/t/original/i/9375601175c76e230dcdb2a10d6a74c1a71dd9643397ae32f88e033572ea4fe7/Gin-Tonic_can.jpeg)
![](https://freight.cargo.site/t/original/i/8bc0ebebb82ba9f6d2998fe14274345f1e05d434cbee02399546f15269e63b91/Coco_can-1.jpeg)
![](https://freight.cargo.site/t/original/i/880425d3395f8d767b8c8360206e2c6015dc90a2e84a3bbe818d39508c7f2ab3/Paloma_can-1.jpeg)
![](https://freight.cargo.site/t/original/i/b9d9a515ef54407fd5ece2a07df859275ad5625f74f1cb709812bdd21fbb7575/Watermelon_can-1.jpeg)
![](https://freight.cargo.site/t/original/i/1500e66bc057cf5ed46ac0faef6820e58aec09a8eb3532431c6a56d94be6a61c/Moscow_can.jpeg)
![](https://freight.cargo.site/t/original/i/137b65ad51528d054980201b10e4a22598a8cd9d0c9c3f941ea9829b4ff5fbd3/Mojito_can-1.jpeg)
TOWNEPLACE SUITES
Worked remotely with client to create a lookbook that adhered to the rebranding guidelines of TownePlace Suites. Client provided on-location, mannequin, laydown photos, and copy.
![](https://freight.cargo.site/t/original/i/cf9fa55f28f58c709d5af09efbb840a59211eb41b2cb11b19dd6b91f83dd3ae7/iPad-Pro-13-Landscape-Silver-TPS-1.jpeg)
![](https://freight.cargo.site/t/original/i/ddb223b161dda9399e945b066b47e66769b1ddcb876bea281b1da1022871ae72/iPad-Pro-13-Landscape-Silver-TPS-2.jpeg)
![](https://freight.cargo.site/t/original/i/7c29d0a5120739fcfde853730c51a5a7db5b2ce0f72e036bc49284b523e6d6b5/iPad-Pro-13-Landscape-Silver-TPS-4.jpeg)
![](https://freight.cargo.site/t/original/i/b85680973b5e9a81b13d58acab76658b7e34e28cd723259d22c0509cb8e3f4e6/iPad-Pro-13-Landscape-Silver-TPS-7.jpeg)
![](https://freight.cargo.site/t/original/i/3a6b38c395c286fded6a1e03e46122771515133776862fc7abc4d3d499d0792e/iPad-Pro-13-Landscape-Silver-TPS-6.jpeg)
SEFIR
Concept Design &
Typeface Development
Typeface Development
Designed the typeface from scratch. It’s a marriage between a classical serif and a modern x-height typeface. Sefir is fully functional with a charm all of its own.
![](https://freight.cargo.site/t/original/i/91760d069cb82aa739b7f4e2ff9f1192448f79530720a44388b7245e26c28765/specimen-brainstorm.jpeg)
![](https://freight.cargo.site/t/original/i/1b1b4815f5dd398e82c0a39076fa681f44aca3fcc9edbe924a22dd3c4f376b36/specimen-brainstorm14.jpeg)
![](https://freight.cargo.site/t/original/i/799bb2387316dddf9488661a24dc534b8646b4d0729875a10b931fc9de46f287/specimen-brainstorm13.jpeg)
![](https://freight.cargo.site/t/original/i/16a3090d954572d3393e219ccd9d3ebb16971b5d0bc9c9318e868da21c871cec/specimen-brainstorm2.jpeg)
![](https://freight.cargo.site/t/original/i/5744d82c83bf4a70e37515b8ea653952f2fc1170a1d62d43d8692d6ffdd990a1/specimen-brainstorm17.jpeg)
![](https://freight.cargo.site/t/original/i/08b198768dbe555635497554e5cab830c23b0f2c0be234812a3ac7af3faacbcc/specimen-brainstorm10.jpeg)
![](https://freight.cargo.site/t/original/i/979ea86395aad4bd1ad2779c5b2d872567a1a474890cc7de57e3f8643b5804ad/specimen-brainstorm12.jpeg)
Ring Calendar Display
The ‘ring calendar’ displays time in motion, the way a tree tells us its age through a concentric ring structure. It is similar to nature’s design of time, where creation starts at a point and it expands outwards as time progresses. The result is time being displayed in an organic (natural) form rather than the linear (man-made) mode.
![](https://freight.cargo.site/t/original/i/64e44930bad7f985ac7798b109422e17bc8721ef7b01bae492796056441ff9af/@Calendar_Web_G_Photos_o.jpg)
Featured in Calendar Collections, published by ArtPower in Hong Kong.
![](https://freight.cargo.site/t/original/i/0849d41c2f8a87888f80aca25fd99c6b1694db82e8463cbb8f7d5587e662fd6c/calendar-book-open_o.jpg)